Possibly the largest viral news story ever to come from Leith has originated from this photograph of a bin overflowing with dough.
It was taken this morning, when Ailsa Burn-Murdoch shared it to Twitter, remarking, “Papa John’s UK Thanks for livening up my walk to work this morning.” She added in a subsequent tweet that: “I have a feeling that Papa John’s UK owe a sanitation worker free pizza for a year.”
Somehow from there everything went a bit, odd. On the internet, the photoshopping began.
— Sash (@Dragonahcas) February 11, 2014
— Alex Robertson (@AlexDRobertson) February 11, 2014
— Sash (@Dragonahcas) February 13, 2014
And because it started trending on Twitter, everyone wanted a pizza the action. It’s appeared in every media publication under the sun, including Time magazine, The Dail Mail, The Independent, STV and the BBC.
Crown Place has never been so famous.
Of course, the Papa John’s employee who dumped all the dough in the recycling bin was breaking the law – private companies shouldn’t be disposing of their waste in these bins. They’re supposed to have their waste taken away by a private contractor.
So as well as all the publicity, Papa John’s got hit by a £50 fine from the council, and a reprimand from Environment Convener, Cll Hinds. She said: “Businesses have a duty to deal with their own waste disposal and this misuse of a food waste bin has meant that the public in this area have been unable to recycle their food waste. While this may be an isolated mistake the abuse of domestic bins by businesses restricts available capacity for the public and increases the cost of disposal. This demonstrates the importance of proper trade waste management. A fine has been issued to the franchise owner.”
If you spot any more photoshopped bin photos send them this way, and they could be added to this post.
Photo credit: Ailsa Burn-Murdoch